La Française des Jeux – Chatbot Case Study

Automated FAQ gained a 67% satisfaction rate with users

Key Figures

70% user satisfaction rate for FAQ


3x drop in the # of live chat and call conversations after chatbot implementation


31% of FDJ’s FAQ visitors interact with the chatbot

About FDJ

La Française des Jeux commonly known as FDJ, is the biggest French gambling company. With a €15 billion annual revenue, and over 26 million players, La Française des Jeux drastically increased its activities in the last few years, largely thanks to online gaming.


La Française des Jeux realized that their FAQ was ineffective. People were unable to find the answers they needed and their questions were being sent to the wrong services. They turned to automation for FAQs to try and fix that. They chose to experiment with the Clustaar Platform because it was easy to use for customer support. They were the ones who knew the important questions, the different possible situations, and the users’ habits.


They wanted to build an intricate chatbot, able to guide users through the many different questions and situations they could face. Most of the questions deal with money, naturally, and some queries pertaining to the games. The chatbot was almost entirely built by the FDJ team, with guidance from Clustaar every step of the way.

One of the other uses of the chatbots is detecting problems. Thanks to the Clustaar Platform, they can detect if users all start asking the same question, meaning there is a new bug to fix or a new delay they have to face.


Following the positive results,La Française des Jeux decided to expand the experiment. In the course of 6 months, the bot has helped 45,462 users which is a win because it validates their need for support automation. They are now studying the fusion between the livechat and the chatbot, to create a seamless user experience.

Overall 31% of FDJ ‘s FAQ visitors interact with their chatbot, which breaks down to about 5 interactions per user. During this time, there were 210,146 interactions with the bot, which breaks down to 68,204 messages and 141,942 button interactions. 50% of these user’s requests are matched with the answers they seek. As reflected on the graph below by January 2019  29.9% of the pages visitors were interacting with the bot in the first 6 months which totals to 20,395 chatbot interactions in January alone.

The bot received a 64% satisfaction rate during the month of December and grew to 71% in March.

They are now setting up metrics to find out if the people talking to the chatbot would have sent an email, or called customer support, or would have simply stayed without answers. La Française des Jeux also put in place a satisfaction form to measure the chatbots efficacy. After a mere 3 months, the chatbot had a 63% satisfaction rate, and it grows +2 points every month.

“The Clustaar chatbot is not only powered by a Natural Language Processing technology. It is also a competent, agile, and focused team, and a user-friendly platform allowing to easily create scenarios.” – Michael de Abreu, Product Manager at La Française des Jeux

We at Clustaar are very proud of the La Française des Jeux project and look forward to the future. Our technology has helped them to support their customers while garnishing positive returns. Our new goal is to achieve an 80% match rate for users in the coming months. To try the Clustaar platform for yourself — book a demo with us today!

Book a demo


What is a chatbot?

chatbot is a software robot that can interact with an individual or consumer through a service of automated conversations made largely in natural language. The chatbot originally used question and answer libraries, but advances in artificial intelligence allow it to increasingly “analyze” and “understand” the messages.

How does the platform work?

Clustaar Chatbot platform allows you to build a chatbot that you can later integrate with one of your existing communication channels. To build a bot, you need to design, make scenarios and create a database of potential questions and answers. If the bot can’t answer the question, it will forward the message to a human. The bot also learns with each new conversation.

What is NLP?

It stands for natural language processing. NLP is a branch of artificial intelligence (AI) that helps computers interpret, understand and work with human language.

How long did it take to complete the FDJ bot?

The FDJ chatbot was completed fairly quickly. Thanks to our botmasters, within 3 months the bot was built and ready to implement.

What plugin is used for the FDJ chatbot?

The FDJ bot uses the Clustaar Webchat plugin. The Webchat is our most popular plugin because it allows you to implement a chatbot onto any website.

How much does the Webchat plugin cost?

The webchat is included in the price of our platform. We offer several plans depending on the type of services you need.  Clustaar’s webchat allows you to connect your chatbot to any website. Your bot provides a seamless 24/7 customer experience for your visitors and users.

We offer several plans depending on the type of services you need. Learn more about the plans.

What languages are supported by the platform?

At the moment, we support English, Spanish, French, Portuguese, Russian, Dutch, German, Italian, Swedish, Turkish.

We release new languages on a regular basis, based on client demand. If your language is not listed here, contact us at [email protected] to discuss your project.