Chatbots and Conversational Search are the future of every brand

By January 10, 2018Chatbot

A new era

On the 12th of April 2016, Mark Zuckerberg announced the launch of bots for messenger. Since then, Chatbots have been all people talk about in tech marketing. We, at Clustaar, have been working on those for quite a while, so we figured we would be in a good position to explain to you what they were.

Theoretically, a Chatbot is a software, a program able to hold a conversation with a human, just as another human would, or almost. The real obstacle is to make them understand fully what we call Natural Language, which is much more complicated than a few commands like “play video” or “buy shoes”.

Those two examples were not chosen by accident; you will understand why. So, to get back to our topic: Chatbots are the next big thing.


Because they open the era of Conversational Search.


What is Conversational Search?

For now, when you’re searching for something on the Internet, you ask Google and it gives it to you… or not. What if the thing you’re looking for is a little more complicated? What if you’re looking for something precise but don’t know what exactly?

You could be looking for a new coat, but if you’re not satisfied with the first results of your search, what will you do?

What if a Search engine could answer you? And ask: “What was wrong with the first results?” You would maybe say: “I was looking for something darker”, and it would find it for you.

Conversational Search is a revolution for brands because it means they could interact with their clients automatically, whether it’s for customer care, selling a product, or handling a subscription. A conversational search device can answer questions, ask new ones, make offers, propose options…

Conversational Search enables a back and forth between you and your Search engine, allowing it to help you find precisely what you are looking for, offering you new products and, in time, contacting people for you, making a purchase, reserving a seat on an airplane.


An expensive revolution in marketing

Imagine that every website you’re on has a conversational search platform: why would you even need to navigate on the website?

In a few years, setting up a Chatbot will be much more efficient than building a whole website. People will just ask questions and the Bot will help them find whatever they’re looking for by narrowing the search thanks to its own questions.

It is not an accident if all the Web giants started working with Conversational Search. Amazon and Google took a giant leap forward with their connected devices Alexa and Home. But Facebook, Apple, IBM and Microsoft are just around the corner, working on Deep learning technology, trying to join Amazon and Google at the top.

Deep learning technology works like a brain, with a neuronal network able to analyze millions of data. It’s the only way to really achieve Natural Language Understanding. This technology brings us closer than ever to Artificial Intelligence. However, it’s extremely expensive.


The Clustaar approach

Our budget is far from those of Google or IBM. However, we also use Deep learning technology to develop Chatbots specific to one field. Using our SEO experience, we gather all the different queries relevant to a given subject (for example fashion or travel) and analyze those data. Thanks to our Chatbot plateform, you can build conversational tools that use this data and really make a full proof chatbot.

We also work with Machine learning technology, meaning that if one of our chatbot is confronted to a new situation, it will learn from it, and be able to answer it the next time. That way, just like a good french wine, a Clustaar chatbot gets better with age.

The specificity of our method is that we can build conversational devices for anyone. Every company can offer its customers a chatbot specialized in its field like a Cosmetic-Siri or a Sport-Watson.

We are waiting for you! Don’t hesitate to reach out to find out more.


Author Timothée Meuret

More posts by Timothée Meuret

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