Category

Customer Support

9 Myths About Chatbots for SaaS

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Are you taking advantage of chatbot technology to the fullest? Probably not. Chatbots are creating a buzz in the SaaS world and beyond. Let’s debunk the multitude of chatbot myths and learn how bots can help you maximize efficiency. Software as a Service (SaaS) is a high engagement affair with its users. With the rise in popularity of communication services such as Facebook Messenger, LiveChat, Whatsapp, and others, it has changed the way consumers interact, both in their personal and professional lives. Chatbots are far from new players in the customer service game. The first chatbot was Eliza in 1966 which was a natural language processing program. But with recent advances in artificial intelligence, the abilities of a chatbot has increased exponentially. The updated features available with modern bots include natural language processing capabilities and a built-in algorithm that allows the chatbot to learn from patterns and build upon their…

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Chatbot for Customer Support and Sales: One Team

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Convert Users to Buyers With Customer Support From the bottom line perspective, customer support is usually seen as a cost, rather than a way to drive revenue. It is an essential function, but just below the commercial and customer success teams. With this mindset, you’re probably missing an opportunity to convert more users into buyers. All in one: The Customer Team When it comes to customer success, support is seen as a cost that should be controlled and at times, reduced. But as most SaaS businesses provide a free trial period, things change. Although the user is not yet a customer, they’re using, trying and testing your product and the quality of your support. With the use then buy model, the conversion journey and customer support must be seen in the same business cycle. Here’s why: The frontier between a sales lead and a customer gets thinner The prospective client is buying…

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Why Small and Medium SaaS Companies Should Automate Their User Support

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Why Small and Medium SaaS Companies Should Automate Their User Support The tech community has seen Software as a Service (SaaS) market grow from a niche to a full-fledged market segment. This subset of the Cloud Services market experiences a 20% yearly growth powered by category-killers like Salesforce. The overall market size is expected to double, reaching $75 billion in 2020. The SaaS segment’s growth is primarily driven by small and medium-size companies attracted to the user-friendly interface, affordability, easy setup & training costs associated with SaaS technology. However dynamic the SaaS segment is, it is over saturated and increasingly competitive, with numerous sub-segments dominated by large incumbents (Salesforce, Dropbox). The environment is harsh for smaller SaaS vendors, and far more difficult to get their message across and to recruit new customers. One key element to growth survival is to get a product-market fit position, and then, create an amazing…

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Why SaaS companies need customer support automation the most?

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Rising competition in a crowded SaaS marketplace has increased the cost of customer support leading to higher marketing budgets. SaaS companies are strategically using “Chatbots” to automate customer support, grow customer base and reduce costs. SaaS companies have been riding the global wave of digitization with explosive growth figures projected to touch $76 billion by 2020[1]. Unlike the past, your customers in today’s world are interacting with businesses in new interactive ways and through multiple social channels like Twitter, Facebook, Google and a host of increasing mobile apps on the cloud.

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The Endless List of Business Tasks Chatbots Can Automate

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Chatbots act as a personal assistant that doesn’t need to eat or sleep. It’s no wonder why chatbots are taking over the digital world. By automating repetitive tasks, it allows you to focus on your business. A chatbot is like an app you message and have a conversation with. It has app-like features and can utilize traditional email marketing techniques.

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FAQ Chatbot, how to do it right?

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

A few weeks ago, we released a feature allowing users of the Clustaar Chatbot Platform to upload an FAQ directly into a chatbot from a CSV file. The idea between this feature was to help people create a working chatbot very fast. In a few seconds, you can have a chatbot able to answer your customers’ recurring questions. Handle with caution This functionality is extremely powerful but must be handled with caution. Indeed, if you build a chatbot, it’s to create a new type of customer experience. If you need to automate your FAQ with a chatbot, it’s because let’s be honest, people don’t read your FAQ. Maybe because it’s too long, or hidden far away in your website’s arborescence. So you create a chatbot, to make it accessible and encourage people to helm themselves before contacting you. However, even if the information you bring in the chatbot and in…

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