Rising competition in a crowded SaaS marketplace has increased the cost of customer support leading to higher marketing budgets. SaaS companies are strategically using “Chatbots” to automate customer support, grow customer base and reduce costs. SaaS companies have been riding the global wave of digitization with explosive growth figures projected to touch $76 billion by 2020. Unlike the past, your customers in today’s world are interacting with businesses in new interactive ways and through multiple social channels like Twitter, Facebook, Google and a host of increasing mobile apps on the cloud.
Chatbots act as a personal assistant that doesn’t need to eat or sleep. It’s no wonder why chatbots are taking over the digital world. By automating repetitive tasks, it allows you to focus on your business. A chatbot is like an app you message and have a conversation with. It has app-like features and can utilize traditional email marketing techniques.
The time when B2C and B2B relationships were ending with a product purchase is far behind us. Every SaaS company knows that returning customer is the best customer! But what makes our clients loyal? Do they stick to our product just because we already persuaded them that it is incredible, or they have some other reasons? Building customer loyalty is a much more sophisticated process than gaining new leads. According to Eric Almquist’s Elements of Value article on Harvard Business Review, among the most popular values that address clients’ functional needs, we can find time-saving, simplification, risk and effort reduction. Excellent customer support should encompass all these traits.
You are not alone, the questions every Saas company faces! So we’ve all heard “It takes months to find a customer but seconds to lose one”, but in the day-to-day of being a SaaS company, let’s be honest, sometimes customer relationships can fall through the cracks. All sources agree customer service is beginning to become the No. 1 differentiating quality for business success. In the SaaS industry, it can easily become the “make-or-break” quality. Don’t let the title throw you off. We’re not here just to complain about how difficult it is to be a SaaS company. Save that for the happy hour drinks and carry on to see how you can up your customer service game with the help of robots (the friendly kind).
Final users & privacy When we created our Bot Platform, we wanted to improve the experience of the final users, and help them get fast what they could’nt get at all: answers. We have put in place all the necessary mechanisms to comply with the new european rules and provide our customer with a GDPR-compliant service. The final users of the chatbots created on our platform have always been in our minds. We are doing our best to be as respectful as possible of their privacy. The data we store (User IDs and conversation content) is processed with the new regulation in mind. That’s why we help our customers build bots to improve their users’ experience, but only store for them information strictly needed to improve their bots. What do we really know about the final users? Nothing Final users are only represented as a temporary ID, and not associated to…
Some of our users have already seen it appear in our “Channels” tab: after weeks of hard work, we are ready to announce the new integration on the Clustaar platform : Google Assistant. This is a crucial step for us because it means being able to create a chatbot for Google Home, and all devices compatible with Google Assistant (Android phones for example 😊). First vocal integration For many people, text chatbots are just the first step towards vocal interactions with machines. Although we believe text still has a major role to play, it is undeniable that voice activated machines will be preponderant in the life of future generations. The the success of devices like Google Home or Amazon Echo, over 30 million devices sold, is proof that the demand was already here. And as vocal machines get smarter, they will become more and more useful. After launching the platform in…
How to Build a Bot That’s Truly Powerful ? In this day and age, as a marketer, you can use a huge variety of chatbot platforms to build your own bot. Your choice of interface is equally large as chatbots can be integrated with Messenger, webchats, SMS platforms and even voice devices like Google Home and Amazon Alexa.