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Clustaar

6 Copywriting Tips for Chatbots

By | Chatbot, Clustaar, Customer Support, For developers | No Comments

There’s a new challenge for online companies: designing effective, fun, and easy to use chatbots. The adoption of this artificial intelligence-powered technology by businesses has been increasing rapidly in recent years; in fact, according to the data from Statista, the revenue generated from the chatbot market worldwide is projected to reach $1.250 billion in 2025, which is a major increase since the 2016’s market value of 190.8 million. The trend is easy to spot but much harder to follow. In the age of Google Assistant and Amazon’s Alexa, you cannot surprise customers with a chatbot that is just able to answer simple questions. It has to be much more sophisticated which leads to an increase in costs for development. So you have to clearly understand how you to use a chatbot to benefit your business. Clearly, the current hype surrounding chatbots won’t weaken in the next years because people appreciate the…

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Connect Users to your App with a Chatbot

By | Chatbot, Clustaar, Customer Support | No Comments

Your developers likely spent countless hours obsessing over the details of your application’s user interface. They looked at menu placement, what happens when different buttons are clicked and make sure to ensure smooth navigation from any point. So why are visitors not engaging with your application the way you hoped? What is it that you’re missing? The best design in the world can’t make up for the benefits of direct user engagement. Did the idea of a customer service chatbot come up when mapping out your application design? If you did add them, are you satisfied with the ways you’ve been able to adapt them to your business needs? Do you find yourself constantly frustrated by their limitations? Engaging Users With Chatbots Creating the ultimate user experience means looking beyond the placement of different elements around your pages. What are you learning about each visitor once they hit your landing…

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How to Build a Chatbot for your Website for Customer Support

By | Chatbot, Clustaar, Customer Support, For developers, Product Updates, Saas | No Comments

You have just emerged from the best Cyber Monday business rush ever, and your customer service people tell you about all those orders that got away. Those escaping customers were stacked in the waiting queue of pending inquiries, and only the cyber gods how many went to your competition because your customer support system was overloaded. You probably are using some version of customer support automation, and your traditional customer service works fine. That is because your human reps can intelligently process a variety of customer questions, which are rarely simple. For simple questions, your customers go to your website for self-service, or they Google it. Customers want to chat However, not everyone has the same definition of “simple.” There are many customers whose default preference is an online chat, no matter what the question. Today’s e-commerce is centered around instant, or at least quick, gratification. Many customers will willingly…

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Chatbots: The Best Way to Ensure Total Customer Satisfaction

By | Chatbot, Clustaar, Customer Support, For developers, Product Updates, Saas | No Comments

Poor customer service is costing businesses more than $75 billion a year leading to customers switching to competitors. Chatbot automation can guarantee that every customer is satisfied with their service. Whether you are a Business 2 Business (B2B) or a Business to Consumer (B2C) organization, there is always the important element of a customer involved. Frankly, we know, that it is customers who bring in the revenue for all businesses. Good products and services will attract more customers and vice versa. You have to ensure that every customer that encounters your business is a satisfied customer. NewVoiceMedia’s 2018 “Serial Switchers” report reveals that poor customer service is costing businesses more than $75 billion a year. That’s up $13 billion since its last report in 2016[1]. The main reasons for customers are cutting ties with businesses are as follows: Customers do not feel appreciated. Customers are not able to speak to…

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They didn’t put a chatbot on their website and this is what happened!

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Chatbot’s on company websites have become a social norm. But what about companies that don’t have a bot? What does that mean for them? Let’s take a look.  Chatbots have become the new rage in today’s online marketplace. All businesses are trying to move fast to adapt to new technology. Do chatbots really work? Do they really improve business? Or is it all just hype? Many companies were quick to join the chatbot wave while others remained skeptical and waited for results. The ‘wait and watch’ approach is almost always effective. It is a patient strategy for a business of any size. Unfortunately, customers today have a short supply of patience. Acknowledging this could make all the difference to your business. In today’s competitive world amid the digital competition, it is easy to lose customers and risk lower profits without adapting. This can penultimately result in business failure. The best…

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Chatbots and Hospitality: Robo-Powered Guest Services?

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

You might not think of the silicon chip when you think about how best to serve your guests in the people-centric hospitality world, but we do! Unique solutions to age-old problems can come with ease, with chatbots being more accessible, more intelligent, and lower-cost than ever before. As polite as you want them to be, ever present, and ready to listen. These powerful tools are already making waves in sales and customer service, and the hospitality industry is sure to be next. How’s that? Let’s take a look… Bookings and reservations – any time, anywhere 64% of people think 24-hour availability is the top benefit of chatbots (Drift, 2018), and in the hospitality industry, your guests are going to be in different time zones and scattered across the globe. Booking a place to stay for your holiday halfway across the world next month? Chances are your afternoon is their midnight!…

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Websummit 2018 Takeaways

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

This November we had the pleasure of both attending and presenting at the 2018 Websummit in Lisbon. The summit was dense with start-ups, networking opportunities and insights into the future of tech. This was our third consecutive year at Websummit and we would like to share what we have learned.  Opportunities For sales, we found it useful to be able to test our product-market fit across different countries and industries. Through meeting with potential clients we learned that internal application support is a large problem and a pain point for companies. Employees call their IT department for a multitude of reasons that cannot be taken care of by the support team. Through our discussion with B2C and B2B visitors, we think that companies are seriously contemplating customer support automation projects. Conferences The topics during this years talks varied but many were focused on the relationship between technology and humans. Topics…

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Chatbots are not the future, they are the present

By | Chatbot, Clustaar, Customer Support | No Comments

Whether people have noticed or not, chatbots are all around us. Either in applications, messaging platforms or on your favorite websites. Getting information from a business or making personal arrangements is now easier than ever with chatbots. Getting to this point in technology has been a long and arduous road, but the future is bright, and the uses cases for chatbots are expanding at an exponential rate. How did chatbots come about? Artificial intelligence made its presence in Dartmouth Summer Research Project on Artificial Intelligence in 1956, led by John McCarthy in a 2-month research conference at Dartmouth College. It brought about concepts like the machines making use of language to solve problems. The Alan Turing test was used to demonstrate that a computer can be considered an intelligent conversation. But only if it couldn’t be easily distinguished from human conversation. This would be limited to a text-only channel such…

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Web Summit One Year Later: What We’ve Learned

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Clustaar, a customer support automation platform will be exhibiting at the Web Summit for the third consecutive year. The platform launched last March and now has 1,800 accounts from nearly 85 countries. In the past year, we have invested resources in selling the product and in customer success organization. Many of our clients are anchor clients that have shared key insights with us which allowed us to get key chatbot and automation insights. As we prepare for Web Summit 2018, the largest startup & tech convention in Europe, we would like to take this opportunity to share what we have learned during this past year, and how we see the future of customer support automation. Customer Support Needs Automation Through speaking with potential clients, startups, and investors, at conferences along the way, we have narrowed down our core business use-case. Our conclusion is this: There are two types of convincing use…

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4 Ways FAQ Automation with Chatbots Can Save Your Users’ Hairlines

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Congratulations! You’ve accomplished your goal of creating a great piece of software capable of addressing lots of issues for end users. So why don’t you see higher utilization of your product? Your software team thought of everything as they slaved away to meet every deadline set for them. What could be the problem? Let’s see. When’s the last time you looked at your FAQ page? Yeah, your FAQ. The thing users rely on when they need to see if your product’s compatible with their system or if it’s capable of making all the necessary connections to their data sources. Outdated and Unhelpful If there’s been at least one administration change at the federal level since the last time your FAQ was updated, the chances are that’s a big part of your problem. Think about how much has changed in technology just in the last year alone. How helpful can your…

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How Fintech Companies Can Benefit from a Chatbot?

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Banking is an industry ripe for disruption, with the recent emergence of fintech startups as a sign of this trend. These newcomers are aggressively challenging traditional banks and financial institutions, especially with the way they are providing customer support, making old processes more efficient, and improving the customer journey and experience with innovative mobile technology and new services. Financial organizations and banks have had their share of disruptive technology in recent years as innovative, digital-only fintech companies have made inroads in their traditional markets despite high barriers to entry. Neobanks and online financial services startups now number more than 5000 worldwide as their ranks grow and investors heavily bet on Global Fintech. As of Q2 2018, $46 billion have been invested in more than 380 deals worldwide, with the notable mammoth $14bn investment in Ant Financial, the payments affiliate of China’s Alibaba Group. For many fintechs, a key path to…

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How to Handle an Increasing Number of Facebook Messages

By | Chatbot, Clustaar, Customer Support, Product Updates | No Comments

Spoiler alert: You can cope with all your Facebook messages with an intelligently designed chatbot like Clustaar. (If you are into social media marketing and you take the previous statement at face value, please go directly to our Clustaar Integrations page and sign up now.) Have You Heard of Chatbots? Wait. You never ever heard of chatbots? Sure, you have. You’ve seen and used Microsoft’s Cortana and the Mac and Google versions Siri and Alexa. They even made a movie about this guy who falls in love with a chatbot named Samantha. You say you’ve never considered plugging a chatbot into your social media. Why not? Where Are Your Customers? You want to go where your customers are, right? Well, social media is where they are. Statista, a portal for marketing statistics, reports that nearly three-quarters of the US population has at least one social media account. If you’re doing business overseas, in 2018…

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9 Myths About Chatbots for SaaS

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Are you taking advantage of chatbot technology to the fullest? Probably not. Chatbots are creating a buzz in the SaaS world and beyond. Let’s debunk the multitude of chatbot myths and learn how bots can help you maximize efficiency. Software as a Service (SaaS) is a high engagement affair with its users. With the rise in popularity of communication services such as Facebook Messenger, LiveChat, Whatsapp, and others, it has changed the way consumers interact, both in their personal and professional lives. Chatbots are far from new players in the customer service game. The first chatbot was Eliza in 1966 which was a natural language processing program. But with recent advances in artificial intelligence, the abilities of a chatbot has increased exponentially. The updated features available with modern bots include natural language processing capabilities and a built-in algorithm that allows the chatbot to learn from patterns and build upon their…

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Chatbot for Customer Support and Sales: One Team

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Convert Users to Buyers With Customer Support From the bottom line perspective, customer support is usually seen as a cost, rather than a way to drive revenue. It is an essential function, but just below the commercial and customer success teams. With this mindset, you’re probably missing an opportunity to convert more users into buyers. All in one: The Customer Team When it comes to customer success, support is seen as a cost that should be controlled and at times, reduced. But as most SaaS businesses provide a free trial period, things change. Although the user is not yet a customer, they’re using, trying and testing your product and the quality of your support. With the use then buy model, the conversion journey and customer support must be seen in the same business cycle. Here’s why: The frontier between a sales lead and a customer gets thinner The prospective client is buying…

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Why Small and Medium SaaS Companies Should Automate Their User Support

By | Chatbot, Clustaar, Customer Support, Saas | No Comments

Why Small and Medium SaaS Companies Should Automate Their User Support The tech community has seen Software as a Service (SaaS) market grow from a niche to a full-fledged market segment. This subset of the Cloud Services market experiences a 20% yearly growth powered by category-killers like Salesforce. The overall market size is expected to double, reaching $75 billion in 2020. The SaaS segment’s growth is primarily driven by small and medium-size companies attracted to the user-friendly interface, affordability, easy setup & training costs associated with SaaS technology. However dynamic the SaaS segment is, it is over saturated and increasingly competitive, with numerous sub-segments dominated by large incumbents (Salesforce, Dropbox). The environment is harsh for smaller SaaS vendors, and far more difficult to get their message across and to recruit new customers. One key element to growth survival is to get a product-market fit position, and then, create an amazing…

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